Mailchimp vs Brevo 2026
Quick Answer
Mailchimp remains the established leader in email marketing with robust features and generous free tier limits, while Brevo (formerly Sendinblue) data is currently unavailable for this comparison. Based on available data as of April 2026, Mailchimp offers a comprehensive solution with plans ranging from free to $350/month, making it suitable for businesses of all sizes.
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Learn More →Comparison Table
| Feature | Mailchimp | Brevo |
|---|---|---|
| Free Tier | Yes (250 contacts, 500 monthly sends) | Data unavailable |
| Starting Price | $0 (Free) / $17/month (Standard) | Data unavailable |
| G2 Rating | Data unavailable | Data unavailable |
| Max Users (Free) | 1 | Data unavailable |
| Automation Flows | Up to 200 (Standard/Premium) | Data unavailable |
| Best For | Established businesses, advanced automation | Data unavailable |
Note: Brevo pricing and feature data was not available at the time of this comparison (April 2026).
Pricing Comparison
Mailchimp Pricing Structure
As of April 2026, Mailchimp offers four distinct pricing tiers:
Free Plan ($0/month)
- 1 user seat
- Up to 250 contacts
- 1 audience
- 500 monthly email sends (or 250 daily maximum)
- Basic email campaigns and customer insights
- Custom-coded templates (available until May 31, 2026)
Essentials Plan
- 3 user seats with 2 roles
- 3 audiences
- Monthly email sends: 10X your contact count
- Up to 4 automation flow steps
- SMS add-on available
- Testing and scheduling features
- Pricing not specified in available data
Standard Plan ($20/month, $17/month annually)
- 5 user seats with 4 roles
- 5 audiences
- Monthly email sends: 12X your contact count
- Up to 200 marketing automation flows
- Generative AI features included
- SMS and MMS add-on
- Custom-coded templates
- 14-day free trial
- Advanced personalization and optimization tools
Premium Plan ($350/month, $297.50/month annually)
- Unlimited users, contacts, and audiences
- Monthly email sends: 15X your contact count
- Up to 200 marketing automation flows
- Priority support
- Premium migration services
- Built for teams with advanced collaboration features
- All Standard features plus enterprise-grade tools
Brevo Pricing
Unfortunately, Brevo pricing data was not available at the time of this analysis. For the most current Brevo pricing information, we recommend checking their official website directly.
Feature Deep Dive
Email Marketing Automation
Mailchimp provides a tiered approach to automation. The free plan excludes automation entirely, while Essentials offers basic 4-step flows. Standard and Premium plans unlock up to 200 automation flows, providing sophisticated customer journey mapping capabilities.
User Management and Collaboration
Mailchimp’s user seat structure scales with plan tiers. The free plan restricts access to a single user, while Premium offers unlimited users with up to 5 different role types for granular permission management. This makes it particularly suitable for larger teams requiring collaborative workflows.
Contact and Audience Management
The platform’s contact limits vary significantly across plans. Free users get 250 contacts, while Premium removes all contact restrictions. The audience segmentation feature allows 1 audience on free plans, scaling to unlimited audiences on Premium.
Generative AI Integration
Standard and Premium plans include generative AI features at no additional cost, positioning Mailchimp as a forward-thinking platform that leverages AI for content creation and optimization.
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Learn More →Who Should Choose Mailchimp
Small Businesses Getting Started The free tier with 250 contacts and 500 monthly sends provides an excellent entry point for new businesses testing email marketing strategies without financial commitment.
Growing Companies Needing Automation Businesses ready to implement sophisticated customer journeys will benefit from the Standard plan’s 200 automation flows and 12X monthly send multiplier.
Enterprise Teams Requiring Collaboration Premium plan users get unlimited seats, audiences, and contacts, plus priority support and premium migration services - ideal for large organizations with complex email marketing needs.
AI-Forward Marketers Companies wanting to leverage generative AI for email content creation will appreciate the included AI features in Standard and Premium plans.
Who Should Choose Brevo
Due to insufficient data availability for Brevo at the time of this analysis, specific recommendations cannot be provided. We recommend researching Brevo’s current feature set, pricing, and user reviews directly from their official resources and third-party review platforms.
Migration Considerations
Moving to Mailchimp
Data Import Process Mailchimp supports contact imports from various formats and platforms. Premium plan users receive premium migration services to assist with complex data transfers.
Learning Curve The platform’s interface has evolved significantly, with modern drag-and-drop editors and intuitive automation builders. Most users adapt within 1-2 weeks.
Integration Ecosystem Mailchimp’s extensive app marketplace provides connections to popular e-commerce, CRM, and analytics platforms, minimizing disruption during migration.
Moving from Mailchimp
Data Export Mailchimp allows complete contact and campaign data exports, ensuring you retain ownership of your marketing assets.
Template Migration Custom-coded templates may require rebuilding in your new platform, though Mailchimp’s template export options help preserve design elements.
Related Guides
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- Mailchimp vs MailerLite 2026: Complete Comparison Guide
- ActiveCampaign vs Brevo 2026: Complete Platform Comparison
FAQ
What’s included in Mailchimp’s free plan?
Mailchimp’s free plan includes 1 user seat, up to 250 contacts, 1 audience, and 500 monthly email sends (or 250 per day maximum). You also get basic email campaigns, customer insights, and access to custom-coded templates until May 31, 2026.
How many automation flows can I create with Mailchimp?
Automation flows vary by plan: Free plans don’t include automation, Essentials allows up to 4 flow steps, while both Standard and Premium plans support up to 200 marketing automation flows.
Does Mailchimp offer annual discounts?
Yes, Mailchimp provides annual billing discounts. The Standard plan costs $20/month when billed monthly but only $17/month when billed annually. Premium drops from $350/month to $297.50/month with annual billing.
What’s the difference between Standard and Premium plans?
The key differences include user limits (5 vs unlimited), contact limits (varies vs unlimited), audience limits (5 vs unlimited), and monthly send multipliers (12X vs 15X contacts). Premium also includes priority support and premium migration services.
Are generative AI features available on all plans?
No, generative AI features are only included with Standard and Premium plans at no additional cost. Free and Essentials plans do not include AI-powered content creation tools.
Can I upgrade or downgrade my Mailchimp plan anytime?
Mailchimp typically allows plan changes, though specific terms may vary. The Standard plan includes a 14-day free trial, allowing you to test premium features before committing to paid plans.
What happens to custom-coded templates after May 2026?
According to the available data, custom-coded templates are available until May 31, 2026, across Free, Essentials, and Standard plans. Premium users have ongoing access to custom-coded templates beyond this date.
How does SMS marketing work with Mailchimp?
SMS marketing is available as an add-on for Essentials, Standard, and Premium plans. Standard and Premium plans also support MMS (multimedia messaging) in addition to basic SMS functionality.
See our full email_marketing comparison guide
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